A Burger King Cologne?
I was flabbergasted to learn today that Burger King is debuting a cologne this holiday season. Yeah – those guys. The product in question, dubbed “Flame,” offers “the scent of seduction with a hint of flame-broiled meat.” There are so many things wrong with this I’m not quite sure where to start, but let’s dig in.
At $4 a bottle, Flame is probably just watered-down liquid smoke. This price point appears to target that narrow segment of the consumer market that’s too cheap to buy knockoff scents (or, indeed, deodorant), but still concerned about body odor. And while we’re at it, isn’t the declared purpose of cologne “seduction” (AKA “getting laid”)? Who gets turned on by the scent of cheap meat, and more to the point, who’s seducing these people?
One suspects that this product will *flame out* after the *roasting* Burger King seems likely to enjoy in the press, but then again, one overestimates the American consumer at one’s own peril. After all, I can’t fathom why anyone would buy the food.
Looking ahead, I expect the announcement of a McDonald’s fry-scent body spray in time for Valentine’s Day.
[From the Boston Herald via the Daily Beast]
What a Kind King…..